Redesigning your freelance website is an exercise in masochism. There are no colleagues to share the pain: It’s just you. As the designer who wrote The Art of Self-Branding, freelancer Lea Alcantara knew her site had to be just right. People were bound to scrutinize any update to the design, and she couldn’t afford to damage her credibility. Follow her process as she experiments to find the perfect balance of change and consistency
Disclaimer: The views expressed herein are solely those
of Eric Brooks. They do not necessarily
reflect those of his employers, friends, contacts, family, or even his pets (though my cat,
acknowledge my right to psychoanalyze you, practice accupuncture, and mock you incessantly
with every visit. As the user, you also acknowledge that the author has been legally declared
a "Problem Adult" by the Commonwealth of Pennsylvania, and is therefore not
responsible for any of his actions.