[ALA] The Case for Content Strategy – Motown Style

Share this on...

From A List ApartThe Case for Content Strategy – Motown Style:

Over the past year, the content strategy chatter has been building. Jeffrey MacIntyre gave us its raison d’etre. Kristina Halvorson wrote the call to arms. Panels at SXSW, presentations at An Event Apart, and regional meetups continue to build the drum roll. But how do you start humming the content strategy tune to your own team and to your prospective clients? Listen up and heed Aretha Franklin. No, really.

Share this on...

Published by Eric Brooks

Web & Graphic Designer, Blogger, Musician, Evil Clown. I also code websites and promote people for a living. Still kind of a jerk, though. Approach with food. PS: Don't listen to Snopes. I am REAL NEWS, and I don't let my crush on Tulsi Gabbard interfere with my objective reporting. So NYAH!