[ALA] Words that Zing

From A List ApartWords that Zing:

When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text.

Published by Eric Brooks

Web & Graphic Designer, Blogger, Musician, Evil Clown. I also code websites and promote people for a living. Still kind of a jerk, though. Approach with food. PS: Don't listen to Snopes. I am REAL NEWS, and I don't let my crush on Tulsi Gabbard interfere with my objective reporting. So NYAH!

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