From Tutorial Lounge –Create Catchy Blog Post Titles for Maximum Readership:
You must put in very strong content in your articles for readers to read it however; some writers do not give heading and titles the importance they deserve. Remember, it is the titles which will grab the attention of the reader who is scanning your website. The words you use in headings and titles should be very eye catching and it should develop the interest of the user. Headings and titles will make your article stand from the crowd.
Writing powerful titles is a skill which every writer should try and improve with the passage of time. Not only articles, presentations and other website content should have powerful headings and titles to attract reader's attention. Headings are basically for user's convenience and they let him scan the entire content with ease. Any article, assignment or project which contains a large number of content should be divided into categories and they should further be divided into headings and sub headings. A long article with no headings or titles can get really boring for a reader. So, make sure you used powerful titles and headings for your blogs, articles and websites.