In the world of web design and advertising, there is the rule of “KISS” (“Keep It Simple, Stupid!”).
This basically means that your HTML masterpiece isn’t worth a crap if your readers don’t bother to wait for it to load, or your magazine spread loses its message when you clutter it to show off your Photoshop and Quark prowess.
I got the following comment from a Comment Spammer, which I found invaluable.
“When you wish to instruct, be brief; that men?s minds take in quickly what you say, learn its lesson, and retain it faithfully. Every word that is unnecessary only pours over the side of a brimming mind. “
It’s so true.
Why do you think the simplicity of the Bush campaign beat out the long-winded Kerry?
Why does Instapundit is so popular over so many other blogs?
Why do major companies pay a fortune for a 30-second commercial when they can make a half hour infomercial on late night tv?
Not every one is an intellectual with a long attention span. In fact I’d say very few are.
If you want to reach out to the masses…. Keep It Brief, Stupid!