{"id":29334,"date":"2017-04-20T11:00:02","date_gmt":"2017-04-20T16:00:02","guid":{"rendered":"http:\/\/ericbrooks.com\/whuzzup\/ala-widen-using-blog-attract-new-clients\/"},"modified":"2017-04-08T18:48:33","modified_gmt":"2017-04-08T23:48:33","slug":"ala-widen-using-blog-attract-new-clients","status":"publish","type":"post","link":"https:\/\/ericbrooks.com\/whuzzup\/ala-widen-using-blog-attract-new-clients\/","title":{"rendered":"[#ALA] Widen Out: Using Your Blog to Attract New Clients"},"content":{"rendered":"<p>From <i>A List Apart: The Full Feed<\/i> &#8211;<a title=\"Widen Out: Using Your Blog to Attract New Clients\" href=\"https:\/\/alistapart.com\/article\/widen-out-using-your-blog-to-attract-new-clients\" rel=\"nofollow\" target=\"offsite\"><strong>Widen Out: Using Your Blog to Attract New Clients<\/strong><\/a>:<\/p>\n<blockquote style=\"text-align: left;\"><p><em style=\"font-family: 'Times New Roman',Times,serif; color: #666;\"><span style=\"font-size: 3.5em; font-weight: bold;\">&#0147;<\/span><br \/>\n<a title=\"Widen Out: Using Your Blog to Attract New Clients\" href=\"https:\/\/alistapart.com\/article\/widen-out-using-your-blog-to-attract-new-clients\" rel=\"nofollow\" target=\"offsite\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/ericbrooks.com\/images\/tutorials\/alalogo-1.png\" alt=\"Widen Out: Using Your Blog to Attract New Clients\" width=\"156\" height=\"252\" align=\"left\" \/><\/a><br \/>\nAttracting future clients on autopilot &#8211; that&#39;s the whole point of your website, right? Most freelancers accept the story that great work attracts leads, but I&#39;m going to be straight with you: clients have no clue you exist. What usually tips the balance isn&#39;t your portfolio &#8211; they see plenty of those. Not many people talk about failures they had promoting their products and services. We struggle and we hide it. It&#39;s one of the reasons I hate to read marketing &#39;success stories&#39; and &#39;How to drive traffic and make money!&#39; posts &#8211; they seem hollow and vaguely manipulative. They also invariably circle around an answer we already know: The key to attracting non-referral clients is making it easy for them to discover you. <\/p>\n<p><span style=\"font-size: 3.5em; font-weight: bold;\">&#0148;<\/span><\/em><\/p>\n<hr size=\"1\" \/>\n<div style=\"text-align: center;\"><a title=\"READ MORE: Widen Out: Using Your Blog to Attract New Clients\" href=\"https:\/\/alistapart.com\/article\/widen-out-using-your-blog-to-attract-new-clients\" rel=\"nofollow\" target=\"offsite\"><strong><big>READ MORE &raquo;<\/big><\/strong><\/a><\/div>\n<hr size=\"1\" \/><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Attracting future clients on autopilot &#8211; that&#39;s the whole point of your website, right?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-29334","post","type-post","status-publish","format-standard","hentry","category-html-tipz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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