{"id":3176,"date":"2010-02-17T00:00:02","date_gmt":"2010-02-17T05:00:02","guid":{"rendered":""},"modified":"2011-09-29T19:00:02","modified_gmt":"2011-09-30T00:00:02","slug":"ala-words-that-zing","status":"publish","type":"post","link":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/","title":{"rendered":"[ALA] Words that Zing"},"content":{"rendered":"

From A List Apart<\/em> –Words that Zing<\/strong><\/a>:<\/p>\n

“<\/span>When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text.
\n”<\/span><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3176","post","type-post","status-publish","format-standard","hentry","category-html-tipz"],"yoast_head":"\n[ALA] Words that Zing - WHUZZUP!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[ALA] Words that Zing - WHUZZUP!\" \/>\n<meta property=\"og:description\" content=\"When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/\" \/>\n<meta property=\"og:site_name\" content=\"WHUZZUP!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EricBrooksDotComWeb\/\" \/>\n<meta property=\"article:author\" content=\"EricBrooksDotComWeb\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-17T05:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-09-30T00:00:02+00:00\" \/>\n<meta name=\"author\" content=\"Eric Brooks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EricBrooksCom\" \/>\n<meta name=\"twitter:site\" content=\"@EricBrooksCom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Brooks\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/\"},\"author\":{\"name\":\"Eric Brooks\",\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#\\\/schema\\\/person\\\/3b162468e1f9814f6e9f61460db00a3a\"},\"headline\":\"[ALA] Words that Zing\",\"datePublished\":\"2010-02-17T05:00:02+00:00\",\"dateModified\":\"2011-09-30T00:00:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/\"},\"wordCount\":84,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#organization\"},\"articleSection\":[\"Html Tipz\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/\",\"url\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/\",\"name\":\"[ALA] Words that Zing - WHUZZUP!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#website\"},\"datePublished\":\"2010-02-17T05:00:02+00:00\",\"dateModified\":\"2011-09-30T00:00:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/ala-words-that-zing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[ALA] Words that Zing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#website\",\"url\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/\",\"name\":\"WHUZZUP!\",\"description\":\"What's new at EricBrooks.Com plus news and gossip all over CyberTown\",\"publisher\":{\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#organization\",\"name\":\"WHUZZUP!\",\"url\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ericbrooks.com\\\/images\\\/posts\\\/cropped-favicon_64-1.png\",\"contentUrl\":\"https:\\\/\\\/ericbrooks.com\\\/images\\\/posts\\\/cropped-favicon_64-1.png\",\"width\":512,\"height\":512,\"caption\":\"WHUZZUP!\"},\"image\":{\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/EricBrooksDotComWeb\\\/\",\"https:\\\/\\\/x.com\\\/EricBrooksCom\",\"https:\\\/\\\/www.instagram.com\\\/ericbrooksdotcom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ericbrooksdotcom\",\"https:\\\/\\\/myspace.com\\\/ericbrooksdotcom\",\"https:\\\/\\\/www.pinterest.com\\\/ericbrookscom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ericbrooksdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/#\\\/schema\\\/person\\\/3b162468e1f9814f6e9f61460db00a3a\",\"name\":\"Eric Brooks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/62114f8baf9a3737e7686125b69907010ad6aff5dfc07c12707e8a18bb49bc34?s=96&d=blank&r=x\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/62114f8baf9a3737e7686125b69907010ad6aff5dfc07c12707e8a18bb49bc34?s=96&d=blank&r=x\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/62114f8baf9a3737e7686125b69907010ad6aff5dfc07c12707e8a18bb49bc34?s=96&d=blank&r=x\",\"caption\":\"Eric Brooks\"},\"description\":\"Web & Graphic Designer, Blogger, Musician, Evil Clown. I also code websites and promote people for a living. Still kind of a jerk, though. Approach with food.\",\"sameAs\":[\"https:\\\/\\\/ericbrooks.com\",\"EricBrooksDotComWeb\",\"ericbrooksdotcom\",\"ericbrookscom\\\/\",\"https:\\\/\\\/x.com\\\/EricBrooksCom\"],\"url\":\"https:\\\/\\\/ericbrooks.com\\\/whuzzup\\\/author\\\/site-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[ALA] Words that Zing - WHUZZUP!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/","og_locale":"en_US","og_type":"article","og_title":"[ALA] Words that Zing - WHUZZUP!","og_description":"When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision...","og_url":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/","og_site_name":"WHUZZUP!","article_publisher":"https:\/\/www.facebook.com\/EricBrooksDotComWeb\/","article_author":"EricBrooksDotComWeb","article_published_time":"2010-02-17T05:00:02+00:00","article_modified_time":"2011-09-30T00:00:02+00:00","author":"Eric Brooks","twitter_card":"summary_large_image","twitter_creator":"@EricBrooksCom","twitter_site":"@EricBrooksCom","twitter_misc":{"Written by":"Eric Brooks"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/#article","isPartOf":{"@id":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/"},"author":{"name":"Eric Brooks","@id":"https:\/\/ericbrooks.com\/whuzzup\/#\/schema\/person\/3b162468e1f9814f6e9f61460db00a3a"},"headline":"[ALA] Words that Zing","datePublished":"2010-02-17T05:00:02+00:00","dateModified":"2011-09-30T00:00:02+00:00","mainEntityOfPage":{"@id":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/"},"wordCount":84,"commentCount":0,"publisher":{"@id":"https:\/\/ericbrooks.com\/whuzzup\/#organization"},"articleSection":["Html Tipz"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/","url":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/","name":"[ALA] Words that Zing - WHUZZUP!","isPartOf":{"@id":"https:\/\/ericbrooks.com\/whuzzup\/#website"},"datePublished":"2010-02-17T05:00:02+00:00","dateModified":"2011-09-30T00:00:02+00:00","breadcrumb":{"@id":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ericbrooks.com\/whuzzup\/ala-words-that-zing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ericbrooks.com\/whuzzup\/"},{"@type":"ListItem","position":2,"name":"[ALA] Words that Zing"}]},{"@type":"WebSite","@id":"https:\/\/ericbrooks.com\/whuzzup\/#website","url":"https:\/\/ericbrooks.com\/whuzzup\/","name":"WHUZZUP!","description":"What's new at EricBrooks.Com plus news and gossip all over CyberTown","publisher":{"@id":"https:\/\/ericbrooks.com\/whuzzup\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ericbrooks.com\/whuzzup\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ericbrooks.com\/whuzzup\/#organization","name":"WHUZZUP!","url":"https:\/\/ericbrooks.com\/whuzzup\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ericbrooks.com\/whuzzup\/#\/schema\/logo\/image\/","url":"https:\/\/ericbrooks.com\/images\/posts\/cropped-favicon_64-1.png","contentUrl":"https:\/\/ericbrooks.com\/images\/posts\/cropped-favicon_64-1.png","width":512,"height":512,"caption":"WHUZZUP!"},"image":{"@id":"https:\/\/ericbrooks.com\/whuzzup\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EricBrooksDotComWeb\/","https:\/\/x.com\/EricBrooksCom","https:\/\/www.instagram.com\/ericbrooksdotcom\/","https:\/\/www.linkedin.com\/in\/ericbrooksdotcom","https:\/\/myspace.com\/ericbrooksdotcom","https:\/\/www.pinterest.com\/ericbrookscom\/","https:\/\/www.youtube.com\/user\/ericbrooksdotcom"]},{"@type":"Person","@id":"https:\/\/ericbrooks.com\/whuzzup\/#\/schema\/person\/3b162468e1f9814f6e9f61460db00a3a","name":"Eric Brooks","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/62114f8baf9a3737e7686125b69907010ad6aff5dfc07c12707e8a18bb49bc34?s=96&d=blank&r=x","url":"https:\/\/secure.gravatar.com\/avatar\/62114f8baf9a3737e7686125b69907010ad6aff5dfc07c12707e8a18bb49bc34?s=96&d=blank&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/62114f8baf9a3737e7686125b69907010ad6aff5dfc07c12707e8a18bb49bc34?s=96&d=blank&r=x","caption":"Eric Brooks"},"description":"Web & Graphic Designer, Blogger, Musician, Evil Clown. I also code websites and promote people for a living. Still kind of a jerk, though. Approach with food.","sameAs":["https:\/\/ericbrooks.com","EricBrooksDotComWeb","ericbrooksdotcom","ericbrookscom\/","https:\/\/x.com\/EricBrooksCom"],"url":"https:\/\/ericbrooks.com\/whuzzup\/author\/site-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/posts\/3176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/comments?post=3176"}],"version-history":[{"count":1,"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/posts\/3176\/revisions"}],"predecessor-version":[{"id":11707,"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/posts\/3176\/revisions\/11707"}],"wp:attachment":[{"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/media?parent=3176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/categories?post=3176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ericbrooks.com\/whuzzup\/wp-json\/wp\/v2\/tags?post=3176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}