{"id":909,"date":"2004-11-29T22:29:01","date_gmt":"2004-11-30T03:29:01","guid":{"rendered":"http:\/\/www.ericbrooks.com\/whuzzup\/?p=909"},"modified":"2011-06-05T16:35:02","modified_gmt":"2011-06-05T21:35:02","slug":"this-is-kind-of-scary","status":"publish","type":"post","link":"https:\/\/ericbrooks.com\/whuzzup\/this-is-kind-of-scary\/","title":{"rendered":"Protecting the brand"},"content":{"rendered":"<p>While revamping my Daily Carlinisms, I stumbled on this at George Carlin.Com:<\/p>\n<blockquote><p><strong>&#8220;<\/strong>&#8230;Floating around the Internet these days, posted and e-mailed back and forth, are a number of writings attributed to me, and I want people to know they&#8217;re not mine. Don&#8217;t blame me.<strong>&#8220;<\/strong><\/p><\/blockquote>\n<p>Right now, he&#8217;s doing what we in marketing call &#8220;protecting his brand&#8221;. A &#8220;brand&#8221; is an abstract concept that invokes trust and reputation. This is why someone will buy Tylenol instead of the big-ass bottle of acetaminophen next to it, at half the price.<\/p>\n<p>When you think of the name &#8220;George Carlin&#8221;, a certain level of quality in comedy comes to mind (Another good example is &#8220;Microsoft&#8221;).<\/p>\n<p><!--more--><br \/>\nAfter reading A Bad American, I can understand why he&#8217;s pissed. If this were attributed to ME at a time of such division and ugliness like we have in this country right now&#8230; I&#8217;D BE PISSED.<\/p>\n<p>It should go without saying, that I have nothing but respect for George Carlin, and I am a major MAJOR fan. He&#8217;s a hero to me, and he goes far beyond mere comedy&#8230; he makes me think.<\/p>\n<p>Now I&#8217;m not sucking up to get out of any trouble, because I&#8217;m not in trouble&#8230; yet. Daily Carlinisms has been on my site for four years now, and surely someone would have contacted me by now if he had a problem with it.<\/p>\n<p>I also have a SoApBoX post attributed to him that it was pretty obvious to everyone commenting that it wasn&#8217;t by him. (The gag that weekend was I was supposedly deathly ill and had guest posters filling in for me in which I mimicked their style, right down to sentence structure and mis-spellings. The next post was attributed to someone, who at the time, was the most hated person on the internet.)<\/p>\n<p>Just to play it safe, I put a disclaimer up on that post for anyone late to the party (or is permanently brain damaged FROM eating paint chips as a kid)&#8230; I&#8217;ll also remove quotes on Daily Carlinism that aren&#8217;t by him. I certainly don&#8217;t want to add to the confusion or mess up Mr. Carlin&#8217;s brand.<\/p>\n<p>As much of a linkwhore that I am&#8230; this is one page I don&#8217;t want to see my site linked.<\/p>\n<p>I have a brand to protect too, you know&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A &#8220;brand&#8221; is an abstract concept that invokes trust and reputation. This is why someone will buy Tylenol instead of the big-ass bottle of acetaminophen next to it, at half the price. 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