It’s a really REALLY HUGE web out there, and if you think your business can go it alone with a “build it, and they will come” mentality, and without a plan for Social Media in place… THINK AGAIN.
5 Surprising Social Media Statistics That Affect Your Business | BNET
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How important is social media to the success of your business? Perhaps more so than you think. A recent study from the Nielson consulting group on the state of social media in 2011 suggests that a smart online presence is more important than ever.