From TrendHunter.com – Marketing Strategy –Canned Pomegranate Margaritas – The 'Pome-Granate-Rita' is a Female-Targeted Flavored Malt Beverage (TrendHunter.com):
(TrendHunter.com) A few years ago, in partnership with the NFL, Bud Light released the Lime-A-Rita as the margarita-flavored malt beverage to target female football fans. Now, Bud Light is introducing the Pome-Granate-…