Are you online to promote a business or cause, and think you are ‘off the clock’ when you are messing around on social networks? Think again. It’s one or the other.
In other words, stop being a douche online, peeing in your own sandbox, and read this:
Online Reputation in Social Media: You are in Front of the Camera
Building your personal online reputation is a non-stop process. Each time you do something online –post a comment, write a blog post, submit a social bookmark or update your status in social networks, you either strengthen or weaken your reputation.