From TrendHunter.com – Marketing Strategy –Faux Maternity Leave Fashions – Mommy Bahama Reminds the Public That Maternity Leave is No Vacation (TrendHunter.com):
(TrendHunter.com) In an effort to combat the negative perceptions of maternity leave, the advertising agency 72andSunny created a fake clothing company called Mommy Bahama. The entire campaign was designed to…