From TrendHunter.com – Marketing Strategy –Humorous Dry Shampoo Commercials – Old Spice Flaunts Its Dry Shampoo in a Cheeky Car-inspired Video (TrendHunter.com):
(TrendHunter.com) Old Spice launches a dry shampoo commercial in partnership with advertising agency Wieden + Kennedy. Targeting the male demographic, the ad taps a man's attachment to his vehicle in a cheeky…