From TrendHunter.com – Marketing Strategy –Responsive Alcohol Ads – Diageo's Responsive Ads Change Based on the Weather and Time of Day (TrendHunter.com):
(TrendHunter.com) For five of its spirit brands?Gordon?s, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider?Diageo is launching a new out-of-home campaign featuring responsive ads that change based on…