[ALA] Internal Site Search Analysis: Simple, Effective, Life Altering!

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From A List ApartInternal Site Search Analysis: Simple, Effective, Life Altering!:

Your search and clickstream data is missing a key ingredient: customer intent. You have all the clicks, the pages people viewed, and where they bailed, but not why they came to the site. Your internal site-search data contains that missing ingredient: intent. Learn five ways to analyze your internal site-search data?data that?s easy to get, to understand, and to act on.


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