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From A List Apart –Words that Zing:
“When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text.
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Disclaimer: The views expressed herein are solely those of Eric Brooks. They do not necessarily reflect those of his employers, friends, contacts, family, or even his pets (though my cat, Puddy, seems to agree with me on many key issues.). In accordance to my terms of use, you hereby acknowledge my right to psychoanalyze you, practice accupuncture, and mock you incessantly with every visit. As the user, you also acknowledge that the author has been legally declared a "Problem Adult" by the Commonwealth of Pennsylvania, and is therefore not responsible for any of his actions. ALSO, the political views and products advertised on this site may/may not reflect the views of Puddy or myself, so please don't take them as an endorsement. We just need to eat.
