BEST Audio update in Pr
By Olufemii
Published: Nov 03, 2026“
Every year at Adobe MAX, Adobe’s own researchers walk on stage and demo tools that don’t exist yet. They call it Sneaks. Most of it never ships. But some of the features you use every week started right there, years before they showed up in Premiere or After Effects.
In this one I follow a few of those demos from the stage to the menu. That includes the 2016 voice demo with Jordan Peele that Adobe never released, and how the same researcher came back with Enhance Speech, a tool nobody asked for that hit a million users in months. Then I get into what all this means for what we charge as editors.
? Charge More Without Losing Clients, my short workshop on raising your rates: https://www.olufemii.com/charge-more-money-workshop
CHAPTERS
0:00 The tool nobody asked for
0:50 What Adobe Sneaks is
2:36 Project Cloak to Content-Aware Fill
3:48 My workshop
4:05 Project VoCo and Jordan Peele (2016)
5:27 Zeyu Jin’s second act
7:46 Enhance Speech goes viral
9:09 The speed run: Sneaks that shipped
12:25 Why the “boring” demos win
14:26 What this means for what you charge
15:17 The one to watch nextSOURCES
Adobe MAX Sneaks 2016, 2017, 2018, 2019, 2022, 2023, 2024 and 2025 (Adobe)
Adobe Research, Behind the Tech: Zeyu Jin
Adobe product videos: Content-Aware Fill, Roto Brush 2, Auto Reframe, Text-Based Editing, Generate Sound Effects
Lex Fridman Podcast, Gavin Miller (2019)
School of Motion Podcast, Victoria Nece (2020)
New Media Show, Mark Webster (2025)
The Neuron: AI Explained, Ely Greenfield (2025)
BBC News (November 2016), Engadget (October 2017)
BuzzFeed Video and Monkeypaw Productions (April 2018)#AdobeMAX #PremierePro #VideoEditing
This new Premiere update allows you to split a single audio files to all of its elements.
”
EricBrooks.Com® is licensed under a Creative Commons License.