[Design] All About Titling Fonts

From CreativePro.comAll About Titling Fonts:


All About Titling FontsWhen looking for just the right display typeface, have you considered a titling font? If not, you are missing out on an entire category of possibilities. Titling fonts are typefaces designed specifically for headline or display usage. They are usually all caps, but some can contain lowercase, and even small caps! Titling fonts differ from their text counterparts in that their scale, proportion, and design details have been tweaked to look best at larger sizes. They often have an increased weight contrast between the thick and thin parts of the characters, and can sometimes have more condensed proportions than their text-sized cousins if part of a family. This sub-category of display typefaces tend to have a refined, even dramatic look ? qualities that make them an excellent choice for books, magazines, movie titles and sequences, logos, signage, or any usage that calls for large-sized type benefiting from finessed design details as well as a touch of elegance. Titling fonts can be part of an existing typeface or a stand-alone design. They are most often- but not always – serif designs with pronounced weight contrast, as it is the thin strokes that vary the most in typestyles intended for text…



[#Design] Free Lynda.com Course – Art and Illustration Careers: First Steps

From CreativePro.comFree Lynda.com Course ? Art and Illustration Careers: First Steps:


Free Lynda.com Course ? Art and Illustration Careers: First Steps It’s time for another great free video from Lynda.com! Actually, this time it’s a whole free course: Kirstin Ellison’s Art and Illustration Careers: First Steps. That’s right, the whole course is free for everyone. Below are four videos from the first chapter. Here’s the official course description: If you’ve spent hours filling notebooks with sketches, and find joy in the creation of beautiful images, then you’ve probably wondered if you could turn your passion for art into a full-time job. In this course, learn the skills and tools you’ll need to pursue a career in art and illustration, and the jobs that you can get with them. Kristin Ellison – the content manager of art and illustration at LinkedIn Learning – kicks off the course by walking through the core elements of the creative process: drawing, composition, and color. Next, she highlights the specific skills and software you’ll need to successfully launch a career in 2D illustration, 3D illustration, and fine art. To wrap up, Kristin covers the business of art and illustration, sharing how to promote, present, and get paid for your work. Throughout the course, Kristin mentions additional courses you can reference to get an in-depth look at specific tools and skills…



[Design] Free Lynda.com Video: Developing Visual Campaigns

From CreativePro.comFree Lynda.com Video: Developing Visual Campaigns:


Free Lynda.com Video: Developing Visual Campaigns

It’stime for another great free video from Lynda.com! This time it’s from Amy Balliet’s course on Developing Visual Campaigns. Here’s the official course description: Today’s audiences crave custom, quality visual content delivered with intent?but they don’t respond to one-off content pieces the way they used to. Gone are the days when a single infographic could garner thousands of views and backlinks. Today, audience expectations have grown and with that, successful brand marketers are combining 12-14 types of visual content into single campaigns to meet those expectations. This means that the growing demand for skilled designers will continue long into the future. To remain relevant, designers will be expected to both art direct and execute on these campaigns, stretching their skillsets across dozens of visual content mediums. In this course, Amy Balliett – CEO of the visual communications agency, Killer Infographics?provides an in-depth look behind the curtain of visual campaigns. She shares her experiences and the lessons she learned from developing over 100 visual campaigns for Fortune 1000 clients and nonprofits, explaining how to develop a successful campaign from start to finish. She walks through how to concept and plan a campaign, and how to pitch that campaign to clients and colleagues…



[#Design] Historical Seattle on a Typographic Pub Crawl

From CreativePro.comStepping Through Historical Seattle on a Typographic Pub Crawl:


Stepping Through Historical Seattle on a Typographic Pub CrawlWhen I found out that the annual North American typography conference, TypeCon, was going to be in my hometown of Seattle, I decided to create a conference event that would somehow provide a unique experience to typographers from out-of-town. My love for the city is deep since I’ve lived here my entire life (aside from spending my undergraduate years in Spokane, WA and at graduate school in Scotland). Seattle – nestled between the water and the mountains – offers everything our art-creating, coffee-drinking, airplane-making, software-programming locals desire. The knowledgeable Paul Shaw was already scheduled to give his famous TypeCon typography walk in downtown Seattle, so I wanted to choose a different neighborhood and add a little something to make it unique. After all, my first font release, Bemis, in 2013, was based on the 1917 inscription on the historic Bemis building in Seattle. I loved the look of the high-waisted capital letters, so I created a historical revival inspired by the B-E-M-I-S letterforms inscribed onto the front of the brick building. KUOW and The Seattle Times found the project intriguing, so it received a bit of publicity. So combining my interests in typography and in historical Seattle, it seemed as though I might have something…



[Marketing] Inclusive Brand Packaging – Autistic Art

From TrendHunter.com – Marketing StrategyInclusive Brand Packaging – Autistic Art is Branding Starbucks Cups and Credit Cards With Its Works (TrendHunter.com):


Inclusive Brand Packaging - Autistic Art is Branding Starbucks Cups and Credit Cards With Its Works (TrendHunter.com)(TrendHunter.com) In a unique and aesthetically compelling collaboration, Autistic Art is showcasing the works of talented autistic artists on limited edition products, like Starbucks cups, and wine bottles…



[#Design] Elegant Copper Watering Cans

From TrendHunter.com – Design TrendsElegant Copper Watering Cans – The Kaenjusai Watering Can is Both Practical and Visually Pleasing (TrendHunter.com):


Elegant Copper Watering Cans - The Kaenjusai Watering Can is Both Practical and Visually Pleasing (TrendHunter.com)(TrendHunter.com) The delicate and practical design of the Kaenjusai Watering Can is sure to keep green thumbs everywhere happy. The gorgeous rose gold watering can by designer Keita Suzuki wanted to ensure less…



[Design] Secrets of the Esc Key

From CreativePro.comSecrets of the Esc Key:


Secrets of the Esc Key
If you’ll pardon the pun, the Esc key might escape the notice of many Adobe Creative Cloud users, but it’s actually a great shortcut. You might already know that the Esc key can be a shortcut for the Cancel button, but it does a few more interesting things in Adobe Photoshop, Adobe InDesign, and Adobe Illustrator. I wrote this article as a follow-up to my earlier CreativePro article about the hidden powers of the Enter key; if you like these tips you’ll want to check out that article too. But for now, let’s uncover some of the secrets of the Esc key. Esc: Your Easy Exit Esc is short for "escape," and that’s a good way to understand when to press that key. When you’re adjusting an option and you find yourself thinking "I’m going down the wrong road…", that’s when you might want to try the Esc key. In many applications, the Esc key is a keyboard shortcut for canceling the current operation. If you see a Cancel button on the screen, chances are pressing Esc will be the same as clicking that Cancel button. Similarly, Esc is often a single-key equivalent to pressing the Command-. (Mac) or Ctrl-. (Windows) shortcut for canceling…



[#ALA] User Research When You Can’t Talk to Your Users

From A List Apart:User Research When You Can't Talk to Your Users:


User Research When You Can't Talk to Your Users
It's not breaking news to say that the core of UX, in a vacuum, is talking to your users to gather insights and then applying that information to your designs. But it's equally true that UX does not happen in a vacuum. So what happens when you don't have the budget or the timeline to run user tests, card sorts, or stakeholder interviews? What should you do when your company doesn't want you bothering the paying customers who use their software? In short, how do you do UX research when you can't get direct access to your users? While the best methods for gathering user insights entail first-hand research, there are other ways to quickly glean qualitative data about your users 'wants and needs' beyond the usual lightweight guerrilla user testing options. For a start, companies that are new or have a smaller digital footprint can benefit from things like forums or even competitor reviews to get a better sense of the users in their industry vertical. And for more established companies, customer service logs and app reviews can be invaluable for learning what users think about specific products. Let’s check out a few techniques I like to recommend…



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