While revamping my Daily Carlinisms, I stumbled on this at George Carlin.Com:
“…Floating around the Internet these days, posted and e-mailed back and forth, are a number of writings attributed to me, and I want people to know they’re not mine. Don’t blame me.“
Right now, he’s doing what we in marketing call “protecting his brand”. A “brand” is an abstract concept that invokes trust and reputation. This is why someone will buy Tylenol instead of the big-ass bottle of acetaminophen next to it, at half the price.
When you think of the name “George Carlin”, a certain level of quality in comedy comes to mind (Another good example is “Microsoft”).

