Building Apps from a Business Perspective – App Product Management Complete Course

By freeCodeCamp.org
Published: Dec 06, 2021

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Learn to turn your app solution into a reality. This course is for leaders, entrepreneurs and software developers.

Course developed by Shad Sluiter. Check out his YouTube: @shadsluiter

CONTENTS:
• 0:00:00 Course Introduction
• 0:03:14 Unit 1 – Motivations for building an app
• 0:06:44 Unit 1.1 What is the value proposition of your app?
• 0:12:40 Do you need a web app or just a better website?
• 0:15:14 Categories of Apps – which app category is easiest to compete in?
• 0:34:24 Unit 1.2 Identify the problem you are trying to solve with your app.
• 0:36:19 Candy, vitamins or addictive painkiller?
• 0:41:59 Fulfillment, recognition, security
• 0:42:54 The Five Whys
• 0:49:58 Unit 1.3 How to discover a niche in the marketplace
• 0:52:59 Follow popular trend
• 0:56:39 Add a twist
• 0:58:21 Your own expertise
• 0:59:44 Problems in existing competition
• 1:04:34 Unit 1.4 Listening to users
• 1:11:44 Users that exist in the market
• 1:14:39 Get user feedback
• 1:24:54 Idea 2.0
• 1:28:17 Homework (Airbnb and Lyft, App Annie and Sensor Tower, Write an application plan)
• 1:48:44 Unit 2 UI, UX, MVP design
• 1:56:34 How to create user stories
• 2:02:14 Planning for an MVP
• 2:05:24 Unit 2.2 Designing an effective UI user interface
• 2:07:04 On boarding new users
• 2:09:44 The Google UI Case Study
• 2:10:14 The Photoshop Adobe UI negative Case Study
• 2:14:19 Effective UI elements
• 2:17:20 Don’t Make Me Thing Steve Krug
• 2:19:34 UI design templates
• 2:20:34 Design for your target audience
• 2:22:39 Unit 2.3 How to design an effective UX User Experience
• 2:23:24 UX is where Design strategy and Technology intersect
• 2:27:14 Application Flow
• 2:29:34 Measuring Conversion Rates
• 2:30:14 UX outside of the app
• 2:31:04 The User Empathy Map
• 2:35:39 Six principles for a positive UX
• 2:37:34 Unit 2.4 The MVP
• 2:38:54 The Lean Startup MVP concept by Eric Ries
• 2:39:39 Planning for future versions of your app
• 2:40:34 What is NOT an MVP
• 2:42:44 Zappos MVP Case Study
• 2:43:44 The MVP design pyramid
• 2:45:44 The purpose of an MVP
• 2:46:44 Keeping the cost of an MVP low
• 2:50:36 Homework (App Design Case Studies, Develop User Stories, Interactive UI prototype)
• 3:11:09 Unit 3.1 Marketing and Monetization for an App
• 3:12:34 The BMC Case Study
• 3:27:04 Unit 3.2 Monetization Strategies of Apps
• 2:28:29 Apple App Store vs Google Play Store revenue
• 3:31:14 iOS vs Android user value per customer
• 3:32:19 iOS vs Android market share in various countries
• 3:44:14 Unit 3.3 Marketing Your App
• 3:53:09 Unit 3.4 Dealing with Investors
• 4:04:44 Homework 3.1 Build a BMC for your app
• 4:07:06 Unit 4.1 Building Customer Loyalty
• 4:08:04 Why Customers Abandon Apps?
• 4:09:49 First-to-Mind solution
• 4:10:59 Compulsion
• 4:11:04 Morality of Addictive Apps
• 4:13:04 The HOOK app addictive model
• 4:32:49 Homework (Understanding Hook, Applying Hook)
• 4:38:54 Unit 5.1 Choosing the Right Tools
• 4:48:19 Unit 5.2 Nine Companies Who Nailed their App
• 4:59:31 Unit 5.3 Development Languages and Cross Platform Tools
• 5:18:58 Homework (Compare Dev Tools, Recommend a Development Solution)
• 5:27:34 Unit 6.1 Full Stack Considerations
• 5:28:20 Choosing a Database Backend
• 5:29:14 SQL
• 5:31:34 noSQL
• 5:35:09 SQL vs noSQL
• 5:44:04 Graph Database
• 5:50:09 Full Text Database
• 5:56:34 Vertical Scaling
• 5:59:14 Horizontal Scaling
• 6:01:54 Data Duplication in Distributed Databases
• 6:04:44 SQL Shards
• 6:13:22 Homework (Recommend Database Solutions, Explore API services)
• 6:20:14 Unit 7.1 Hiring the Development Team
• 6:20:54 Four Roles of a Software Development Team
• 6:21:54 Product Manager
• 6:24:19 Product Designer
• 6:29:24 Front End Developer
• 6:30:29 Back End Developer
• 6:36:04 Unit 7.2 Mobile vs Web Development
• 6:47:59 Unit 7.3 Agile Team Management
• 6:48:54 SDLC Agile vs Waterfall
• 6:49:44 What is Waterfall Development?
• 6:50:59 What is Agile Scrum Methodology?
• 6:56:42 The Product Backlog
• 6:58:04 Spring Planning
• 6:58:39 Sprint Backlog
• 6:58:59 What is a Sprint?
• 6:59:42 Product Increment
• 7:00:29 Daily Scrum
• 7:01:54 Sprint Review and Retrospective
• 7:03:23 Unit 7.4 How to Write a Job Requisition
• 7:19:04 Homework (Team Roles, Internal Job Requisition, External Job Posting)
• 7:32:24 Unit 8.1 Future Trends in Mobile Development
• 7:50:22 Homework (Review Past Predictions, Current State of Development Tools, Future Mobile Tech)

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